I am inspired by academia and always strive for rigor, but I am a pragmatist at heart. The startup mentality of “just ship it” and the iteration inherent in design thinking are two principles essential to redefining success.
My goal is to make rigorous methodology and data work for you. The gap between research and practice is notoriously large and persistent. As a consequence, people often stay in their lane, generating research within the university context, perhaps hoping that one day it has a practical impact or, conducting evaluations in the “real world,” trading rigor for practicality.
Both “traditional experts” and those on the ground have unique expertise that can be leveraged to create measures that strike a balance between practicality and rigor, and redefine success in creative and exciting ways.